The Swedish Nudging Network (SNN) is a network of organizations, institutions & companies.

We aim to establish a network of researchers, practitioners, stakeholders and policy-makers interested in developing and applying insights from behavioural economics.

We strive to generate interest in the potential of the nudge approach in policy making and as part of companies sustainability work.

We encourage open debate and reflection in public, private and civil spheres about the possible pitfalls and potentials in adopting the nudge approach in the attempt to change behaviour.

We’re a member of the TEN – The European Nudge Network and a sister-network to ‘Danish Nudging Network’ (DNN)

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We wish you a nice read, and invite you to also check out our Facebook page if you want to know what’s going on!

The Swedish nudging team